I joined Melvin Simon and Associates in ’72 and they put me to work in a little mall in Anderson, Indiana. I was then transferred to Irving, Texas, Baltimore, Maryland and ultimately Indianapolis. In time I was responsible for the marketing at all our shopping malls, which included promotional events, grand opening galas, advertising, jingles and so on. I served on a committee with the International Council of Shopping Centers that oversaw classes and certification for shopping center marketing directors. There was an annual award ceremony for the best of the industry’s marketing campaigns and one year I was responsible for the event. It was to be held at the newly opened Lowe’s Anatole Hotel in Dallas. The ICSC gave out about a dozen “MAXI” awards, formerly called the “Sammy” award, named after a buffalo we saw in Nogales, Mexico, who could crawl on top of his trailer and tap dance with specially made shoes on hi...